A few weeks ago, I posted here about putting my Jumpstart Your Rainmaking program on sale. It was Black Friday and I wanted to participate! (Of course, most of the time, we think of “on sale” as pertaining to tangible goods.) How many of us who sell professional services would ever think to put them “on sale”? It’s not something I had ever considered before. But let’s imagine it for a minute…how the billboard ads might read….
Multi-state sales tax consulting services…”Call to sign up for a multi-state nexus review in the next 24 hours, and I’ll cut my fees by 25%”
IT support: “For December only, we’ll give you all the support for half the price!”
Realtor: “Today only – Offer on your house? We’ll cut the commission by 15%”
Not likely. Right? So, I’m not advocating that we’d ever really be in the business of putting our services “on sale”.
My business contacts and blog readers have heard from me quite a bit lately because I’m actively promoting my quarterly webinar series – Jumpstart Your Rainmaking. I’ve been sending out email blasts, writing more blogs about Rainmaking, and telling everyone I know about this. Why? Because I’d like to fill the virtual conference room. As you know from reading my blogs, even though I’ve been building my business for years, the Rainmaking training part of my business is relatively new. The multi-state part is over 15 years old. And I’m trying to draw some attention to the new.
There’s a section in my Rainmaking training where I discuss sales mindset, and why sometimes it’s difficult to get into the sales mindset. That’s because cold-selling can be hard. And honestly, selling the Rainmaking training has been harder than I thought too. It’s different than selling multistate tax services. So, I thought it would be a good discussion.