The Value of the Next Client

Customer Lifetime Value
What’s your CLV?

If you’ve been following my Rainmaking blogs, you know that much of what we talk about is developing relationships that ultimately lead to becoming a trusted business advisor to both potential clients and referral partners.  Why is it so important to engage in Rainmaking and pick up that next client?  Well, aside from the obvious reason – that it leads to cash today, it will also likely lead to cash tomorrow.  Once we build a relationship with a customer and provide good service, they will generally become a repeat customer and/or a good source of future referrals.
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