Our last Rainmaking blog discussed the importance of following up with people after a successful initial meeting. I suggested that after a networking event, once business cards are exchanged and it has been agreed that we like each other enough to follow up – we should, indeed, follow-up within 48 hours. Interestingly, I gave a presentation on “Jumpstart Your Rainmaking” just last week and someone asked me when it’s too long after the event to follow up. Truly, it’s never REALLY too late if you want to ultimately try to reach someone who you met at a networking event. But the practicality is that we’re all human. We want to feel important. (If you reach out to me within 48 hours, I feel important!) And we all have a lot on our plates AND we go to a lot of networking events. (If you reach out to me within 48 hours, I’m much more likely to remember you and what you do, and why I found you interesting in the first place!)
So, if we agree that follow-thru within 48 hours is important, how do we do it? And, perhaps more importantly, how do we do it even if we’re really busy and we know that we don’t really have time to meet with the person right now?
Continue reading “Follow-Thru Strategies, Part 2 (How To…)”